my journey
Overall management, development and direction of design and marketing efforts to increase the value and performance of all Fox & Jane Group brands through their platforms, channels and locations.
Responsibilities included branding, digital platforms management, product design, marketing strategies & campaigns, retail design, location expansion, processes innovation, department structure development, among others. Working closely with brand partners to create and achieve goals set quarterly. Additionally, managing and supervising the Marketing Department team.
Responsible for the design and conceptualization of all Fox & Jane Group brands through their platforms, channels & locations such as website, social media, printed materials, letterhead, documents, merchandise, brand voice, brand look & feel, interior design concepts, among others.
Seasonal development and implementation of retail displays for the entire product collection at all Fox & Jane locations. Responsibilities included design development, mock ups creation, material sourcing and installation.
Managing resources, budgets and timelines to achieve goals set during each project. Responsibilities included problem solving, customer support & relationship building, brainstorming and/or concept ideation, client proposals and supervision of team’s performance. In charge of processes improvements and implementation to guarantee results.
In charge of one of the most profitable accounts in the company, doubling the sales to up to 840,000 USD a year.
Design, fabrication and implementation of stands, displays, stores and POP for different brands in the retail business such as Nestlé, Guess, ESPN & Oster. Responsibilities included concept development, rendering, budgeting, material sourcing, engineering, fabrication supervision, quality control and installation for several commercial spaces throughout different states and cities in Mexico.
Master degree at NYU with a foundational knowledge of product portfolio management, revenue strategies, and leveraging tech and data to drive results.
Post-graduate certificate at Baruch College, focused on digital graphic tools, animation, basic coding and user interface design.
Focused on identifying opportunities for innovation; conceptualizing design proposals for products, services and experiences; and learning implementation processes.
Focused on learning how to communicate, formally & graphically, a product’s attributes through packaging. Students propose solutions, design and execution for packaging.
Focused on design inquiry, creative problem-solving, user research, social and environmental concerns, and manufacturing requirements.
The High Academic Performance Scholarship was created to bring the most qualified and talented students from South America to represent the highest academic level in the Tec of Monterrey.
Design contest for the re-design of a local park in the city of Toluca. The requirements included ideation, architectural model and presentation.
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